MODERNIZE YOUR COUNTRY CLUB’S DIGITAL PRESENCE BY USING VIDEO
Golf courses and country clubs have remained mostly the same over the years, in the game, in the country club experience, and even their methods of advertising. In today’s digital age, it’s more important than ever for these industries to adapt to the ever-changing digital ecosphere. This means welcoming new, innovative approaches when it comes to marketing efforts, and modernizing your country club’s digital presence to captivate the attention of millennials.
Take advantage of video marketing
There’s no denying that content is king, but in today’s evolving digital age, video has become paramount because of the impact it can have on consumers buying decisions. Because so many internet users are now gravitating toward video, it goes without saying that all golf courses and country clubs should primarily focus on video as part of their digital marketing strategy. In fact, it’s anticipated that by the year 2022, 82 percent of all consumer internet traffic will come from online videos.
The following are some of the best ways that country clubs and golf courses can ensure their online presence isn’t dated, and how they can modernize their current approach:
Revisit your social media content strategy
Having social media profiles created is meaningless if you are not increasing your following and posting content that is resonating and engaging. You need a well-thought-out and customized social media content strategy that is tailored for your intended audience. Carefully consider the social media platforms you want to focus on, and the best types of content for those platforms.
With the exception of Pinterest, across all social media platforms like Facebook, Instagram, Twitter, and YouTube, video content consistently has a higher engagement rate, so it’s vital that your social media strategy includes engaging video content. When creating a content plan for social media, using your unique video footage can be one of the best ways to draw people in. In fact, statistics show that 67 percent of consumers consider video to be the most transparent type of social media posts. Video also has, on average, 49 percent higher interactions than image posts. Using your brand’s video isn’t just a great content source for organic social media posts, either; it can also be used to create engaging video ads.
Embed videos on landing pages; increase your conversion rates
If you have customized video of your golf course or country club, using it on your landing page is an effective way to increase conversions. After all, video is one of the best ways to show potential customers what your club provides, rather than just simply writing about it. Some studies show that conversions can go up as much as 86 percent.
Reduce bounce rates on your website with video
Not only can video on your landing page help increase conversions, but embedding high-quality videos on your website will generally keep people on your website longer. Not only does this give people the opportunity to learn more about your golf course, but longer web sessions means lower bounce rates, which helps with SEO.
Mentioning “video” in your email subject line can increase open rates
One of the biggest challenges of email marketing is actually getting your subscribers to open your company’s emails. Because most people are constantly bombarded with promotional emails on a regular basis, they are often selective about what they open and easily overlook the majority of the emails they receive. If your subject line contains the word “video,” you can almost guarantee that you’ll see a jump in open rates. In fact, statistics show that mentioning video in your email subject line can increase open rates up to 13 percent and improve conversions by 21 percent. This is just one of the many ways that your country club can use your personalized video content.
Provide virtual tours
One of the best ways to modernize your digital presence is to go beyond the typical website experience, and instead, give online visitors the chance to fully immerse themselves with a virtual tour. Many different industries, in one way or another, are offering virtual tours of their amenities so that people can get an accurate picture of what a specific place is like from the comfort of their own homes. People want to get information as quickly as possible. When they compare different golf course and country club options online before they schedule in-person tours, it’s likely they will be more drawn to the ones that provide them with clear-cut previews of what they can expect from on-site visits.
Are you looking to learn more about creating video footage of your country club or golf course? From comprehensive hole maps to high-quality video for commercials, FORE Golf can provide your organization with a wide range of video content services that will perfectly showcase your golf course. Contact us today for more information and to book a shoot!
