How Country Clubs Can Use Video In Their Retargeting Strategy
Retargeting is a key component to an effective digital marketing strategy that can help increase conversions across all types of industries, including golf courses and country clubs. Oftentimes, people visiting a website won’t take that next step the first time—whether it’s making a purchase, filling out a contact form, or signing up for a membership. This is where retargeting comes in; generally, it’s so effective because it specifically targets individuals who have already expressed an interest in what you have to offer. These types of ads certainly don’t go unnoticed, with nearly three out of five consumers noticing ads for products they looked up on other websites. Additionally, retargeting has also been reported to boost ad response up to 400 percent.
There are several different types of retargeting ads, and most people encounter these types of ads on a daily basis. For example, you might see a sponsored ad on Facebook for a pair of shoes you looked at on an online retailer’s website or a video ad on YouTube for a service you have looked into.
If you’re looking to reach more customers and generate more leads, regardless of the industry you work in, your digital marketing strategy can almost always benefit from retargeting. Golf courses are certainly no exception.
What type of video to use when creating retargeting ads
Full-length commercials of your country club or drone flyovers of your best holes can both make enticing video ads that will assist with converting visitors into customers. If you have specific videos that you know are likely to convert visitors to customers you need to be leveraging that video content in your retargeting strategy.
How retargeting video ads work
The majority of ads and banners we see include still images, but the ones that really tend to drive engagement are ones that use video.
One type of video ad that can be used with retargeting campaigns is YouTube Skippable In-Stream Ads. These ads play on YouTube and allow the user to skip the ad after 5 seconds if they choose. These ads typically have a .06 to .12 cent CPV (cost-per-view). The great thing about YouTube’s skippable ads is that you only pay for the view if they watch at least 30 seconds.
Video ads are extremely effective at helping people learn more about your brand and at increasing sales. In fact, statistics show that 64 percent of individuals are more likely to make a purchase after watching video ads, and there is an 80 percent rate of recall on video ads.
Create high-quality video for your country club retargeting ads
The videos we provide for golf courses often become the heart of their websites, social media posts, and other types of content. These videos can also give you the opportunity to create captivating video retargeting ads that convert. Contact us today to learn more about taking the next steps!
Are you looking to learn more about creating video footage of your country club or golf course? From comprehensive hole maps to high-quality video for commercials, FORE Golf can provide your organization with a wide range of video content services that will perfectly showcase your golf course. Contact us today for more information and to book a shoot!
