Perfect Ways to Use Drone Footage for Your Golf Course
Drones are a fantastic way to capture aerial footage of your golf course, but you may be wondering how to put your footage to best use. The ways you can use your aerial videos are almost endless, but if you’re looking for some inspiration, the following are some ideas:
Create eye-catching ads and landing pages
With video being one of the most popular types of content on the internet these days, it’s no surprise that incorporating your golf course videos into your paid ads is one of the best ways to use your footage. Take people on a journey by doing more than simply describing your golf course or providing photos. Instead, use the opportunity to give people a bird’s eye view of your golf course, allowing them to spot treacherous sand traps and strategically approach their shots, all while showcasing your impressive golf course and country. Using some of your hole-by-hole flyover video in your paid campaigns is a unique way to captivate the attention of viewers. There are several channels you can use when it comes to paid marketing campaigns, but YouTube and Google Ads are some of the best ways to reach customers.
You’ll not only want to add your new videos to your golf course’s official YouTube channel, but if you’re looking to reach as many potential customers as possible, consider creating paid ads on YouTube. Aerial footage of your golf course is a great way to attract your target audience when they’re already watching related content on YouTube.
Using video on your landing pages for your paid search campaigns can also significantly improve conversion rates. It’s also a fantastic way to spread the word about your golf course, with studies revealing that 92 percent of mobile video viewers share the videos they watch online with others.
Embed them in your blog posts
If you’re already blogging on your golf course’s website, take your blogs one step further and go beyond text and photos by embedding video directly into your blog posts. In fact, once your videos are uploaded to YouTube, you don’t even need to upload them separately to your website to share them on your blogs. With a simple embed code from each unique YouTube video, you can easily include your drone footage on your blog posts. This is not only a great way to help your blog look more professional and be more visually captivating, but it can also increase engagement, reduce bounce rates, and help improve SEO.
Team up with social media influencers, and have them share your videos
Golf.com reports that there are currently 23.8 million individuals who are golfers: That is a lot of people, which means you’re targeting a very wide audience, and you’ll need to be creative and innovative when it comes to your social media approach. Content creators and digital marketers often struggle with ways to entertain their social media following, in addition to ways to attract even more followers. But once you have unique videos of your golf course, including stunning aerial footage that our drones have captured, you’ll have an arsenal of content for posting on your own social media accounts.
But reaching people on social media with your golf course videos doesn’t have to end with just your own social media accounts. Influencer marketing has proven to be very effective these days, but even the influencers you work with will need to have the right content to post. With aerial video and other unique golf course footage, you can potentially share visually stunning video of your golf course with thousands (or even millions) of people across social media.
Market your golf course to travelers planning golf vacations
In just 2016 alone, it was reported that $25.7 billion was spent on golf-related tourism. Whether you’re exploring ideas of using your video for paid social media campaigns, influencer marketing, or you have another strategy in mind, consider an approach that focuses exclusively on golf tourism. This is especially beneficial to do if your golf course is located in or near a resort, or an area that is well-known for leisurely travel.
When people are planning vacations, they typically want as much information as possible, and video is one of the best ways for vacation planners to compare their options. Use your new videos to showcase your golf course in the best way possible, and encourage people to plan vacations that will include visiting your golf course. Reach out to travel influencers, local tourism boards, and relevant travel websites for potential advertising opportunities. If you have high quality video of your golf course, some organizations will be happy to share it with their audiences at no cost to you because they want great content to post.
Create drone footage of your golf course
These are just some of the many ways our clients have used the aerial videos we’ve produced for them. If you’re ready to get started on your own video marketing strategy, we’ll be happy to help. Contact us today to learn more about the drone video services we provide!
Are you looking to learn more about creating video footage of your country club or golf course? From comprehensive hole maps to high-quality video for commercials, FORE Golf can provide your organization with a wide range of video content services that will perfectly showcase your golf course. Contact us today for more information and to book a shoot!
